Promotion THAI Land Airs

The word ‘Thigh’ arouses sensational feelings in the hearts of young men and ‘thighland’ may madden them but I am not talking about Thigh’s land but Thailand. Now be patient and study it calmly with your hearts throbbing normally.

THAI’s marketing and sales promotional efforts include a huge range of activities with annual expenditures of millions of dollars. The airline’s advertising and public relations campaigns cover the world, informing potential passengers about THI’s fascinating destinations and supplying information about specific ‘products’ such as new routes, Royal Orchid Holidays and Royal Orchid Plus frequent flyer programs.

Recent campaigns have also supported special events such as the annual Trang Underwater Wedding. The Colorful Lanna- style wedding ceremonies in Chiang Mai, and appealed to international golfers to experience Thailand’s wonderful courses by offering them special package tours.

Much of the airline’s promotional efforts is directed towards education, the informing of influential groups about the countless attractions of the kingdom. During 2005, for examples, THAI, in close cooperation with the Tourism Authority of Thailand, hotels and local tour operators, is inviting over 2,000 overseas travel agents, travel writers and TV teams to visit Thailand to experience its wonders for themselves. This campaign is resulting in massive worldwide publicity to boost the nation’s tourism industry and is helping, particularly to encourage visitors to those revitalized regions which were affected by the tsunami.

Another large scale promotion is THAI’s ‘Revisit Thailand Lucky Draw’, which is giving away 20,000 tickets to passengers on flights to and within Thailand. The lucky winners are able to return, with a free flight, from their homelands for another visit.

Special fare promotions have also been launched to encourage. Thais resident aboard to return home for vacations and to persuade passengers from, say Greece or Italy, to stop over in this country when they are traveling to Australia, or New Zealand, Another recent promotion offered a ‘Buy one, get one free’ incentive, for Executive Class passengers and special packages were created offering free flights to children traveling on vacation with their parents.